IS Losing Customers onLine
Costing You Money?
Google Analytics can Help
We Make Google Analytics Work for Your Business.
As your Google Analytics consultants, we factor in your unique business goals:
- We put in place all the technical analytics structure on your website.
- We translate your data into strategic recommendations (to give your business the most impact).
- We create your personalized dashboards or reports (you will never lose sight of what matters most).
If you’re going to invest resources in analytics, you want assurance that it will produce the information and impact your business requires.
In most cases, Google Analytics isn’t set up at all.
Stop guessing who is browsing your site, you can now make decisions based on reliable data.
- who is the audience of your site?
- what are the sources of traffic acquisition?
- what are the page views?
- What are the business results generated by your site?
And there are always technical analytics configurations such as the exclusion of internal traffic (your employees, service providers, etc.), for example.
Is your Google Analytics Setup correctly?
From experience, over 50% of analytics installations are incorrect.
Google Analytics Implementation
2 reasons why Google Analytics is not working:
- Your site is running an outdated version of Google Analytics (set up a long time ago or set up with a bad plugin).
- Your tracking code is installed in the wrong place on the site, installed in duplicate, or not present on all pages.
(Which is often worse than no analytics data at all).
- Account setup
- Page tagging
- User setup
- Profile creation
- Goal & funnel setup
- Filter implementation
- eCommerce tracking
- Site search tracking
- Adwords Integration
- Campaign tagging
- Report scheduling
- Event tracking
GA4 the new Google Analytics implementation and support.
- GA4 (Google Analytics 4 ) was created to adapt to a future without cookies or personal identifiers. Instead, Google’s goal is to cover the data gap by using machine learning. Thus, ensuring your business still has access to the accurate data it needs to make data-driven decisions.
Our Google Analytics consultant helps you in your unique business goals to configure your account, provide easy access to performance data, and build confidence in your marketing decisions.
For example, suppose you are going to be investing resources into analytics. You want assurances that it will produce the correct information and impact you need.
The best way to ensure your Google analytics setting are correct.
Google Analytics Audit & Recommendations
Our proven expertise in Google Analytics will assist you in minimizing the redundancy of data and take advantage of the below-listed features for effective customer understanding.
Here are just a few questions about your website that you can answer with proper Google Analytics setup.
• Where did my converting visitors come from and go on my website?
• Do I need a mobile-friendly website?
• How can I improve my website’s speed?
• What blog content do my visitors like the most?
• Which websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
You don’t have Google Analytics yet?
The MliteMedia team will:
1. Set up Google Analytics (via Google Tag Manager)
2. Manage the technical settings (data quality)
3. Develop your tagging plan (specific actions to follow on your site such as events, goals, e-commerce, and custom metrics)
4. After testing and validation, implementation of the tags and trackers as defined in the tagging plan.
You already have Google analytics but you doubt the reliability of your data
The MliteMedia team will:
1. Carry out an analytics audit
2. (If necessary) Reinstall Google Analytics via Google Tag Manager
3. Audit the quality of the analytics data and provide the necessary recommendations,
4. Test, update and implement the final fixes to your website.
Your Google analytics data is reliable but you want to measure more?
1. We develop a tagging plan for the specific actions and key indicators (KPI) that you want to monitor (events, objectives, e-commerce, dimensions and personalized metrics),
2. After validation, We deploy the tags and trackers defined in the tagging plan.
Email Us
Ready to take your Google Analytics data analysis and reporting to the next level? We’d love to help – just fill out the form and our team will be in touch.
You can find answers here!
Frequently asked questions about the Google Analytics audit
What do you need from me for a Google Analytics audit?
We need access to Google Analytics itself, Google AdWords (if you have an account), the Search Console and, if possible, for the Google Tag Manager. This is the ideal setup to get the most out of the audit for you.
I don't have access to my Google Analytics account. What now?
No panic. We (unfortunately) experience this situation quite often. An old service provider set up Google Analytics for you and you never had access. First we try to contact your old service provider. If that doesn’t work, we’ll contact Google Support. As the owner of the domain, you should also have access to your own data within a few days. And the best part: we can do it all for you!
Am I obliged to implement the measures proposed after the audit?
No of course not. The audit ends with the proposal of measures that suit you and your requirements. If for any reason you do not want to implement the recommended measures or do not want to implement them yet, that is your decision. There is also no obligation to implement these measures with us. You alone decide which of our recommendations should be implemented, when and with whom.
I am not familiar with Google Analytics. What does this audit bring me?
Google Analytics is very complex – even for us who work with it every day. Our goal is for you to understand the basic functionality of analytics after the audit. Thanks to the automatic email notifications we have implemented, you no longer even have to regularly check your Analytics account. You will now receive important changes directly to your e-mail inbox. However, we still advise you to check your data regularly to get a feel for the success of your measures. If you don’t have time to look into Analytics yourself, we will of course be happy to evaluate the data for you.
I am not selling anything on my website. Does the audit make sense for my website at all?
At this point we will return the question to you: What is the goal of your website? It is very likely that this was not set up so that it was “just” hanging around the net. We lean out the window and claim: You might want to inform potential customers or even collect them. You may also offer information materials for download. All of this can be measured and should also be stored as a goal in Google Analytics. This is exactly what we will inquire about in our initial consultation with you and take it into account in our Google Analytics audit.